March 17, 2012 · 0 Comments
An 11 day-old start up is finding a way to transform your Instagram addictions into a lucrative endeavor.
Brought to you by the creators of Printstagr.am (which prints Instagram photos) and Instagrid.me (a 40,000 member and counting site which creates a space for Instagram galleries), Instagrid Networks will pair advertisers with influential Instagrammers, giving them incentives to feature brand-related photos in their streams.
“There was a demand for advertisers to get involved with the Instagram family,” co-founder George Sylvain told Business Insider.
They got the idea after PUMA gave Brian DiFeo, Instagrid Network’s campaign strategist who is known to many as @bridif, an all expenses paid trip to Abu Dhabi so that he could take pictures of the Volvo Ocan Race. DiFeo has 63,700 people following his Instagram stream and Puma was willing to go to extreme lengths to get exposure and, well, seem cool.
While it’s too soon to tell how much advertisers would pay for exposure—the company isn’t even two weeks old, after all—Sylvain told BI that he was expecting that Instagram users could make anywhere from $50 to $500 to incorporating certain photos into their streams (and maybe $2,000 for attending an event). They could also be paid in swag or invites to really cool VIP events.
“We are going to work with the brands to see what the best approach is going to be for them and Instagram users,” Sylvain said. “We are going to say, for example, because you are French Connection you might want a fashion photographer come to your show and then pay a day rate.”
Or a company could pay multiple users a smaller fee to post the same picture on their stream throughout a day to create buzz around a new product.
While this will mostly be beneficial to Instagram users who have a large combined reach, the little guys shouldn’t feel discouraged.
“There could also be a great need for people who are popular in a specific regional market, like if a brand only wants to target a region of Australia,” Sylvain said.
Since announcing their endeavor, Sylvain told BI that numerous advertising
by pairing brands with influential members of the IG community.
Your Instagram addiction could prove to be lucrative.
11 day-old company Instagram Instagram addicts of the world rejoice, one company is finding a way for you to
the idea is that brands will pay influential Instagram users to put ads in their streams
two week old
Sylvain told BI that Instagrid Network will work with advertisers
Social Print Studio and Instgram users @bridif and @newyorkcity launched Instagrid Network
already executed project with Marc Jacobs and Vizio