Social Media
The Social Gaming Market Will Explode To $5+ Billion By 2015 (ZNGA, EA, ATVI, DIS)
February 21, 2012 · 0 Comments
The US social gaming market will blow past $5.5 billion by 2015, according to a new report by BI Intelligence.
The social games market, including smartphones, will more than double from last year, where we estimate it was $2 billion.
Here are some highlights from the report, which is available today to BI Intelligence subscribers:
- Social games will disrupt the traditional gaming industry, by turning gaming into a service and making it free-to-play.
- Social games will break into the mainstream, as new kinds of games appeal to new audiences beyond today’s, including hardcore gamers.
- Monetization will improve as more people pay and as social games advertising becomes valuable.
Beyond our estimates, the report includes an in-depth look at the trends in the market, an exclusive interview with two social gaming moguls, Mamba Nation founder Nicolas Gaume and IsCool Entertainment founder Mathieu Nouzareth, and a library of charts on our forecasts.
The full BI Intelligence report is available to BII members. Click here to sign up for a free 30-day trial →
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