Social Media

The Social Gaming Market Will Explode To $5+ Billion By 2015 (ZNGA, EA, ATVI, DIS)

February 21, 2012   ·   0 Comments


social gaming user forecast

The US social gaming market will blow past $5.5 billion by 2015, according to a new report by BI Intelligence.

The social games market, including smartphones, will more than double from last year, where we estimate it was $2 billion.

Here are some highlights from the report, which is available today to BI Intelligence subscribers:

  • Social games will disrupt the traditional gaming industry, by turning gaming into a service and making it free-to-play. 
  • Social games will break into the mainstream, as new kinds of games appeal to new audiences beyond today’s, including hardcore gamers.
  • Monetization will improve as more people pay and as social games advertising becomes valuable. 

Beyond our estimates, the report includes an in-depth look at the trends in the market, an exclusive interview with two social gaming moguls, Mamba Nation founder Nicolas Gaume and IsCool Entertainment founder Mathieu Nouzareth, and a library of charts on our forecasts.

The full BI Intelligence report is available to BII members. Click here to sign up for a free 30-day trial →

Social Gaming Revenue 

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